Gary Halbert Copywriting and Webinars

December 3rd, 2009 5 Comments »

Gary Halbert

I am receiving heaps of emails from students and general webinar organisers that would have Gary Halbert rolling around in his grave, screaming “you call that copywriting?”

As a webinar organizer you are competing for a customers attention with so many products, people and events.

So I always ask myself this question when setting up and inviting people to a webinar.

What is the one thing that is going to make every single prospective attendee miss their child’s graduation ceremony, their 25 year wedding anniversary or a late night booty call after a hard days work? …. just to be on your webinar?

Whether you are doing a free webinar or a paid webinar… you must engage the prospect, because even after they register there is an average 50% drop off.

Have your say!!! click on the comments link and tell us what you think. What’s the best piece of copy that go you to take action lately?

Warmly,

Steven Essa

-the webinar guy