What is a webinar

What is a Webinar

A web-based seminar… or “webinar”… is a visual and audio presentation that connects a speaker or presenter with an audience anywhere in the world, via the internet.

As an interactive communication and information transfer tool, webinars combine the best features of  conventional, live classroom or office presentations with all the benefits of the on-line world.  Webinars are unmatched for their efficiency, convenience and flexibility, offering participants and organisers significant cost and time savings.

The simple, one-touch capacity to record and replay any webinar presentation at a later time is another important and popular benefit for organisers and audiences.

Apart from the benefits of being cheap to run and very simple to set up, webinars help companies  leverage their management and marketing resources by connecting large numbers of people in one audience.  A webinar presentation carries a high perceived value for audiences and participants, and therefore helps build customer lists and strengthen brand loyalty.

The internet is rapidly changing the way the world communicates and does business.

And as internet access, bandwidth and speed increase, relatively simple and cheap interactive online communication tools such as webinars will eventually replace costly and less efficient alternatives like video conferencing for visual communication between remote locations.  Webinars are inexpensive and simple for non-technical people to set up and run, and have become the preferred choice for organisations that have seized the technology to meet their communications needs.

Business growth (and even survival!) is dependent on cash flow, quick access to information and accessible, state-of-the-art  business tools and systems.  And that’s where this format really come into its own! By using webinars to launch and promote new products, provide after-sales advice and service, exchange ideas and information with suppliers and take advantage of a multitude of other possible uses, web-savvy organisations are able to build a significant advantage over their competitors.

Speed, low cost, convenience and flexibility…although still underrated and underutilised, webinars are already playing a leading-edge role in meeting the communications needs of many businesses and other organisations.